Maeve Webster is president of Menu Matters and is a leading consultant and thought leader for the foodservice industry.  She has spearheaded hundreds of major industry studies during her twenty plus years as a foodservice specialist, and today runs a private consultancy focused on working with foodservice professionals to analyze, understand, and leverage food and beverage, industry, and consumer trends.  For Maeve, it’s less important to understand what’s growing or declining than to understand what is relevant for a client and how these changes can be woven into a client's short- and long-term strategy. In addition to her consulting work, Maeve owned and operated a café in Bennington, VT for four years, running the kitchen and designing the menu. This was not only a labor of love but brought to life the issues she consulted on for over two decades. She is a sought-after speaker, appearing at top industry events such as Flavor Experience, the CIA’s World of Flavors, MISE, RCA, National Restaurant Association Show, and New Products Conference; and has contributed to major media outlets including The Wall Street Journal, The New York Times, NPR, CNBC, MSNBC and CBS.  She is a regular contributor to several industry publications. @menumatters